Spotted a Vendo billboard and wondered what we were up to? We turned the spotlight on ourselves with a bold message: Be Seen Everywhere. Eight key locations. Simple visuals. Big impact. Here’s how we made visibility unforgettable and turned heads doing it.
Ever wondered what it means to truly be seen everywhere? At Vendo Smart City Advertising we decided to show, not tell, with a bold billboard campaign that spanned eight prime locations across Accra including two busy bus shelters. This wasn’t just about putting up signs, it was about making a statement and turning heads.
Why the Campaign?
We are all about helping brands make their mark and this time, we put ourselves in the spotlight. The goal? To amplify brand recognition, attract new clients, and prove that when it comes to outdoor advertising, we know exactly how to get your message out there.
The Big Idea
Breaking through the noise in Accra is no easy feat. So we went for simplicity and impact. Bold design with a clear message: “Be Seen Everywhere.” Accompanying that was another straightforward line: “Billboards across Ghana.” No frills, no fluff — just a promise of reach and visibility.
The Execution
We carefully selected eight high-traffic spots, including key bus shelters to make sure the message hit home with daily commuters and passersby. Each billboard was designed to be bold and eye-catching, ensuring that on approach we would be right there, reminding businesses that outdoor advertising can play a pivotal role in your marketing strategy.
What Happened Next?
The results were hard to miss literally. People took notice, inquiries and leads shot up and our digital presence got a nice boost too. The campaign sparked conversations amongst our immediate and wider audience.
Lessons Learned
If there’s one takeaway, it’s this: you don’t need to overcomplicate things to make an impact. The combination of smart location choices, bold messaging, and clean design make all the difference. Plus, it showed how offline campaigns can drive online engagement.
We didn’t just talk about visibility — we owned it. From the streets to social media, the message was loud and clear: in Ghana when you want to Be Seen Everywhere, Vendo is the name to know.
