The Office of the President, through the Diaspora Affairs Office, has endorsed Vendo SCA as a recommended provider of outdoor advertising and marketing in Ghana.
Accra, Ghana — September 10, 2025 The Diaspora Affairs Office (DAO) of the Office of the President of the Republic of Ghana has formally endorsed Vendo SCA (Smart City Advertising), recognizing the company as a recommended service provider for outdoor advertising and marketing solutions.
The endorsement acknowledges Vendo SCA’s role in redefining Ghana’s advertising landscape through digital innovations that foster transparency, efficiency, and inclusivity. The DAO commended the company for establishing Ghana’s first digital marketplace for outdoor advertising—an “Airbnb-style” platform that connects advertisers with local media owners in a seamless and scalable way.
“This model not only modernizes media buying but also supports job creation and strengthens Ghana’s creative and business services sector,” the endorsement letter stated.
Aligning with National Diaspora Engagement Policy
As a diaspora-led enterprise founded by a returning Ghanaian, Vendo SCA exemplifies the government’s Diaspora Engagement Policy, which seeks to highlight and harness the skills, networks, and investments of Ghanaians abroad. The DAO emphasized Vendo SCA’s contribution as a case study of successful diaspora reintegration and a model of private-sector innovation advancing national development.
“Vendo SCA embodies the values of accessibility, affordability, and visibility, while providing credible partnerships for returnees, investors, and institutions,” the Diaspora Affairs Office noted in the letter..
Strategic Collaboration and Future Growth
As part of the endorsement, the DAO has included Vendo SCA on its official list of recommended service providers for outdoor advertising and marketing. The Office encouraged members of the diaspora, institutional partners, and returning investors to leverage Vendo SCA’s services for their promotional and communication needs.
Furthermore, the DAO welcomed Vendo SCA’s offer to support national platforms, participate in thought leadership initiatives, and engage in collaborative projects that align with Ghana’s broader development agenda.
What This Means for Stakeholders
- For diaspora organizations and investors: Assurance of working with a vetted local partner for outdoor campaigns and urban visibility.
- For local businesses and job seekers: Expanded opportunities in advertising, media operations, and creative industries.
- For government and institutions: Strengthened public-private cooperation that harnesses innovation for national messaging and development.
Looking Ahead
The Diaspora Affairs Office’s endorsement marks a significant milestone for Vendo SCA and signals the government’s commitment to supporting diaspora-led innovation in Ghana. Both parties have expressed strong interest in developing future projects that demonstrate the transformative role of smart advertising and marketing in economic growth.
About Vendo SCA
Vendo Smart City Advertising (SCA) is Ghana’s first digital marketplace for outdoor advertising, connecting advertisers with media owners through a transparent, technology-driven platform. Vendo SCA is dedicated to making outdoor advertising accessible, affordable and visible, empowering brands while creating opportunities in Ghana’s creative and business services sector. Learn more at www.vendosca.com
About the Diaspora Affairs Office
The Diaspora Affairs Office, operating under the Office of the President of Ghana, is responsible for engaging Ghanaians abroad and harnessing their contributions to national development. Through strategic partnerships and initiatives, the DAO strengthens connections between the diaspora community and Ghana’s economic, cultural, and social growth.
Media Contact:
Vendo Smart City Advertising
Email: info@vendosca.com
Website: www.vendosca.com
