You may wonder, is now in July or August the appropriate time to discuss festive marketing plans? At Vendo, we believe it is!. Timing is everything in capturing consumer attention and driving sales during this peak period is critical for most brands.
You may wonder, is now in July or August the appropriate time to discuss festive marketing plans? At Vendo, we believe it is!. Timing is everything in capturing consumer attention and driving sales during this peak period is critical for most brands. Whether you’re a seasoned marketer or new to festive campaigns, preparing your outdoor advertising strategy can make all the difference in how successful your campaign is. With consumers in a buying mood and streets buzzing with activity, outdoor advertising can yield impressive results.
Let’s explore how you can create impactful campaigns that resonate with your audience and capture the festive spirit.
Start Planning Early
The festive season is competitive, and prime advertising spots get booked fast. July or August is the perfect time to start planning , allowing you to secure the best outdoor locations. Early planning also gives you ample time to develop creative concepts and refine your messaging. Research is essential to understand the trends and preferences of your target audience during the festive period. By securing high-visibility locations well in advance and dedicating time to brainstorming and refining your ad creatives, you set the stage for a successful holiday campaign.
Harness the Festive Spirit
Your ads should resonate with the joy and excitement of the festive season. Incorporate festive elements in your visuals and messaging to create a connection with your audience. Use colours and symbols associated with the season to make your ads visually appealing—craft emotionally resonant messages that evoke warmth, happiness, and nostalgia. Highlight special promotions or festive discounts to attract more customers.
Leverage Technology
Innovative technologies can make your outdoor ads more engaging. Consider using digital billboards, and interactive screens to attract attention and engage passersby. Digital billboards with dynamic content can be updated in real time to reflect changing offers or greetings. Interactive displays can encourage interaction through touch screens or QR codes that lead to special content or offers.
Integrate with Other Channels
Outdoor advertising should be part of a broader, integrated marketing strategy. Ensure your messaging is consistent across all channels, including social media, email marketing, and in-store promotions (if applicable). Use the same themes and visuals across all marketing channels for consistent branding. Drive traffic between channels by promoting social media contests or email sign-ups through your outdoor ads. Sync your outdoor ads with other campaigns to create a cohesive brand presence.
Measure and Adapt
Track the performance of your outdoor advertising campaign to understand what works and what doesn’t. Use this data to make real-time adjustments to your digital messaging or to inform future campaigns. Measure the increase in foot traffic in the location of your ads to gauge their impact. Use technology to track interactions with digital or interactive ads and correlate sales spikes with the timing and location of your ads.
Capitalize on Key Dates
Identify the peak shopping days and plan your campaign to maximize exposure. Black Friday, Cyber Monday and the days leading up to Christmas are critical so starting your campaign early, say September, allows you to capture attention and build anticipation. Targeting the last-minute rush with timely reminders and special offers is also an effective tactic and can be achieved either by changing your artwork on existing boards or simply uploading a new design if you are using a digital billboard. YOu can also consider extending your campaign to capitalize on post-holiday sales and returns.
….
The festive period is a critical time for most brands or events in achieving their sales targets and outdoor advertising can play a significant role in hitting targets. By leveraging the points in this blog, you can increase engagement and achieve significant results. Embrace the festive spirit and watch your campaign light up the streets and sales figures. Start planning now to create campaigns that not only capture attention but also resonate deeply with your audience, leaving a
