A two-month, 10-site OOH campaign across Accra drove immediate demand and sold out featured SKUs — production and installation by Vendo Smart City Advertising.
In partnership with BrandNerds, who introduced the client and supported early campaign coordination, Vendo Smart City Advertising executed a focused out-of-home (OOH) billboard campaign for Icona London across Accra. Over a two-month period, the campaign combined high-visibility placements with coordinated retail and wholesale activations; ultimately leading to a complete sell-out of featured Stock Keeping Units (SKUs).
The Challenge
Icona London needed rapid, measurable uplift in retail sales for a curated selection of home appliances in a highly competitive market. The objective extended beyond awareness; the brand needed to convert exposure into immediate in-store purchases and trade movement.
The Strategy: Clear Role Alignment
This campaign succeeded because each stakeholder had a clearly defined role:
- BrandNerds: Introduced the client and supported strategic alignment between media timing and activation rollout. Provided the creative assets and led both retail and wholesale activation efforts.
- Vendo Smart City Advertising: Managed selection of strategic locations, print production, quality control, logistics and professional installation across ten large-format billboards along key commuter routes.
The campaign was carefully timed so that billboard installations coincided with flash discounts, bundle promotions and wholesale incentives. Exposure and purchase opportunity were deliberately aligned.
Production Excellence in the Field
While creative development was handled by BrandNerds and Icona London, Vendo SCA focused on ensuring that every visual performed at scale. This included:
- Pre-press verification of resolution, colour profiles and safe areas
- Selection of durable substrates and weather-resistant inks suited to Accra’s conditions
- Rigorous print quality control
- Secure, professional installation with optimal sightline positioning
The result was consistent visual clarity across all sites throughout the campaign duration.
Results
Over the two-month campaign, the combined OOH visibility and coordinated activations generated strong purchase urgency. Featured SKUs sold out across participating retail partners and wholesale channels, with retailers reporting noticeable spikes in customer demand during activation periods. At the time of reporting, stock had been fully depleted for promoted items — a clear indication of effective campaign-to-purchase conversion.
What Made the Difference
Timing proved critical. Aligning installations with activation schedules created a seamless path from awareness to purchase. Strategic site selection along commuter routes and near retail centres reinforced message frequency. Most importantly, execution quality ensured the creative maintained its intended impact in real-world conditions.
Key Takeaways
- Synchronised media and retail planning amplifies results.
- Production quality directly affects message retention and perceived brand credibility.
- Inventory planning should anticipate demand spikes when OOH and promotions align.
- Sell-out momentum can be leveraged through PR and social to build anticipation for restocks.
Planning a Launch or Retail Activation?
If you’re preparing for a product launch or trade push and need strategic locations for outdoor advertising, reliable large-format production and installation, let’s talk.
